My Magic Mud

The University of Texas at El Paso

2018 Logo and Packaging Design

My Magic Mud is an existing tooth whitening company whose main ingredient is activated charcoal. This company was created in San Marcos, TX. and the original packaging seemed to be Victorian Gothic inspired. For the rebranding, I decided to create a logo that resembled Victorian typography and wanted to give the rest of the brand a more contemporary feel by my choice of type throughout the rest of the products.